How To Add Sheets Based on Cell Values?

I want to create a new worksheet each time I have a new user details in column 1 of my USERS sheet. Here is the code I have so far:

  // Get the data from the sheet called CreateSheets
  var sheetNames =   SpreadsheetApp.getActive().getSheetByName("USERS").getDataRange().getValues();
  var ss = SpreadsheetApp.getActiveSpreadsheet().getSheetByName("USERS");
  var data = ss.getDataRange().getValues();
  var lr = ss.getLastRow();
  var dataRange = ss.getRange(1, 1, lr, 1);
  // Fetch values for each row in the Range.
  var data = dataRange.getValues();
  for (var i = 0; i < data.length; ++i) {
    var row = data[i];

  // For each row in the sheet, insert a new sheet and rename it.
  sheetNames.forEach(function(row) {
    var sheetName = data;
    var sheet = SpreadsheetApp.getActive().insertSheet();

The code works but it is combining the data in the cells in column 1 into the name of the new spreadsheet. Thanks


function myfunc() {
  const ss = SpreadsheetApp.getActive();
  const ush = ss.getSheetByName("USERS");
  const names = ush.getRange(1, 1, ush.getLastRow(), 1).getValues().flat();
  const enames = ss.getSheets().map(s => s.getName());
  names.forEach(n => {
    if (~e.names.indexOf(n)) {
      enames.push(n); //add name to array to avoid duplicate names in column